Your startup has real value.Buyers just can't see it yet.

Containner is a remote branding studio for startups.

Containner branding showcase

What you get

Strategy

A position that makes your company the preferred choice for the right buyers

Visual identity

A consistent system your brand can grow into

Naming

A distinct name for your business, built to be legally protectable

Rebranding

A new look for when you've outgrown your first one

How it works

We'd rather ask too much up front
than hand you a brand that misses.

Step 1

Before anything visual, you sit in deep sessions where we map your business. Then we read your market through structured desk research: competitor positioning, customer reviews, social listening, and where the open space is.

Step 2

Early-stage startups don't have an audience or a track record to study yet. So we decode how the market reads each competitor, find the gap your brand can own, and design the identity from there.

Step 3

If you already have users, you run the interviews yourself with a framework we prepare. Paid consumer panels, usually $10k to $20k+, rarely make sense this early.

Selected work

Every project documented end to end,
process and reasoning in the open.

The team

We're a young studio, and that's on purpose.
You get senior hands on the actual work
and you watch the process happen in the open,
from first session to final files.

Jeferson Gonçalves
Jeferson GonçalvesFounder and Brand Strategist
Hérica Gonçalves
Hérica GonçalvesClient Experience
Dionatha Goulart
Dionatha GoulartTech Partner
Mia
MiaTrainee
Miau
MiauTrainee

We take on 3 projects at a time. Going deep on strategy
means we can't go wide, so we keep the list short.

Remote, based in Brazil. Work runs async: written updates
and video presentations, on your schedule, all documented
so you can revisit any decision. Projects start at $3,000.

get in touch